Included in the price of registration, conference attendees will get to attend their chose of four different workshops
Science Communication Fundamentals
• understanding and connecting with public audiences
• developing targeted research engagement strategies for target audiences, including practice
• identifying individual strategic communications goals
• handling interaction with stakeholder audiences, including soliciting and answering questions
• attendee practice on video (using flip-cams provided by AAAS) and peer critique
• using PowerPoint slides and other visuals to communicate science effectively
• using social media and creating an effective online presence
• resources for communicating science
• how to find outreach opportunities
Friends of Joe’s Big Idea
A 90 minute workshop consisting primarily of facilitator-led attendee exercises that:
- is not comedy improv
- are based on the technique made popular by the Alan Alda Center for Science Communication
- designed to get scientists thinking about communication in a different way.
- will help scientists learn to listen to an audience, pick up on social cues, and communicate in a more relaxed and approachable way.
- is a great way to get a group of people who don’t know each other well get more comfortable together
Summing-Up Your Science in 90 Seconds:
Easy Steps for Developing a Short Video about Your Research
Ramesh Laungani, Doane University
YouTube Channels like “MinuteEarth” and “Global Weirding” use short, engaging, professional videos to communicate ecology to the public. However, such videos require production skills and financial investment. With the proliferation of smartphones, informal yet, highly impactful, short videos requiring less production effort (i.e. Facebook Live, Periscope) also provide a valuable platform for science engagement. These videos present an opportunity for ecologists to engage the public on topics like climate change and ecosystem functioning. However developing structures and information which make these videos compelling can be challenging. Workshop participants will address this challenge by developing a “script”/elevator pitch for a 90-second video that 1) introduces themselves, 2) their science, and 3) unanswered questions in their field using accessible, jargon-free language. The last portion of the “script”/elevator pitch will provide viewers a tangible sense of questions that scientists examine. In so doing, these videos hope to highlight pathways into science. These videos can also be used by K-12 classrooms to show students the diversity of topics that scientists examine at a finer scale. Participants will become familiar with the video platform Flipgrid that will be used to record the videos.
Portal to the Public
University of Nebraska State Museum
The overarching goal of the Portal to the Public workshop is to help participants gain a better understanding of how to communicate their science to the public and to practice communication strategies that are based on informal science research. The UNSM has been a member of the Portal to the Public network since 2016.
Workshop participants will:
- Participate in activities that will increase their own communication skills
- Identify communication strategies promoting inquiry learning by the public
- Understand the importance of face to face interactions
- Learn about strategies to effectively engage the public in informal settings
- Learn how to develop rich activities which promote their science and design one activity idea during the workshop
- Reflect and evaluate successes, challenges and improvements